Artifacts from the Start of the Afghan War

When the US invaded Afghanistan, a decade of conflict with the Soviet Union had left the country littered with more unexploded landmines than any other place on Earth. When the US began its invasion, we littered the countryside with unexploded cluster bombs, which were the same size and color as the food packets being airdropped.

Newspaper clipping about unexploded cluster bombs in Afghanistan.
Newspaper clipping from late 2001, in which General Richard Meyers, Chairman of the Joint Chiefs of Staff, remarked: “It is unfortunate that the cluster bombs — the unexploded ones — are the same color as the food packets.”

At home, the enduring legacy of the rhetoric and hubris that led to the longest and most expensive conflict in US history should litter the airwaves and school text books as an edifice. Instead, the role of the media’s complicity in Afghanistan is sidestepped by the same few corporations that remain in control of the media landscape today.

As we appear to be running headlong into armed conflict in the Ukraine — negotiating arms transfers, coordinating economic sanctions, attempting to trap a desperate enemy in a cornerthe lack of dissenting voices is quite disconcerting. After all, the Ukrainian conflict isn’t America’s war — yet.

Cover of Time Magazine, the week of September 11, 2001, showing the Twin Towers on fire.
Cover of Time Magazine, week of September 11, 2001. The issue was filled with full-page color photos of rubble and carnage, followed by an editorial on the last page calling for vengeance.

While commercial reporting outlets like Time Magazine can hardly be blamed for profiting from the events of September 11, 2001, many commercial media outlets instantly switched into pro-war propagandists.

Time was among many outlets that not only reported on developments, but also used their power and influence to steer America into the far greater disaster of the War in Afghanistan.

Magazine clipping from Time Magazine, September 11, 2001.  Scan of an editorial by Lance Morrow titled "The Case for Rage and Retribution."  The pull quote in the center of the page reads: "What's needed is a unified, unifying, Pearl Harbor sort of purple American fury -- a ruthless indignation that doesn't leak away in a week or two."
Editorial by Lance Morrow, published by Time Magazine the week of September 11, 2001, titled “The Case for Rage and Retribution.”

After an entire issue of Time Magazine filled with images of people terrified, rubble littering the streets, and tiny bodies leaping from the upper floors of the Twin Towers, on the very last page, Time published an editorial by Lance Morrow, titled “The Case for Rage and Retribution.”

In his editorial, Morrow argues:

“A day cannot live in infamy without the nourishment of rage. Let’s have rage. What’s needed is a unified, unifying, Pearl Harbor sort of purple American fury — a ruthless indignation that doesn’t leak away in a week or two, wandering off into Prozac-induced forgetfulness or into the next media sensation … Let America explore the rich reciprocal possibilities of the fatwa. A policy of focused brutality does not come easily to a self-conscious, self-indulgent, contradictory, diverse, humane nation with a short attention span. America needs to relearn a lost discipline, self-confident relentlessness — and to relearn why human nature has equipped us all with a weapon … called hatred.”

From Lance Morrow, “The Case for Rage and Retribution,” Time Magazine, September 12, 2001.

With Morrow’s help, the United States certainly got “a ruthless indignation that doesn’t leak away in a week or two.” That indignation, however, required constant re-invigoration: even as Morrow is steering the US into a war that will be fought by Americans for an entire generation, he is almost scornful of the “Prozac-induced forgetfulness” of the “self-indulgent … nation with a short attention span.”

As a result of this contempt and manipulation, over 20 years, nearly 7,000 American service members and contractors died, over 66,000 uniformed Afghans died, nearly 50,000 Afghan civilians died, and over 30,000 maimed, traumatized, and brain-damaged US troops have killed themselves.

The contemptuous hubris blanket the US media landscape like unexploded cluster bombs disguised as food packets: journalists and media outlets ceased to be the lifeblood of democracy, and became deadly wolves in disguise, out for blood. In the war zone they were cheerleaders.

Journalists didn’t talk much about how Afghanistan had more child soldiers than any other conflict region on the planet at the time of our invasion. Journalists didn’t talk about how they had glorified Osama bin Laden and his anti-Soviet militia just a few years earlier. Journalists didn’t talk much about how Osama bin Laden wasn’t actually wanted in connection to 911, but rather, bombings in Africa. Journalists didn’t really talk about how the actual mastermind of 911 — Pakistani named Khalid Sheikh Mohammad — was captured and waterboarded almost 200 times at Guantanamo Bay. To prolong his torture — in violation of the Geneva Conventions and, likely, Nuremberg — interrogators used a special saline solution to prevent fungus from growing in Mohammad’s sinus.

Scan of syndicated column by Kathleen Parker of the Orlando Sentinel, titled "Terrorists Thrive on Pacifists."
Syndicated column by Kathleen Parker of the Orlando Sentinel, published shortly after the invasion of Afghanistan, titled “Terrorists Thrive on Pacifists.”

Shortly after the US invasion of Afghanistan — at a time when all we knew of the conflict was “at least one American lies dead in Afghanistan” — Orlando Sentinel columnist Kathleen Parker penned an editorial titled “Terrorists Thrive on Pacifists.”

Directly addressing the pleas of that dead serviceman’s widow — who implored that “I do not want anyone to use my husband’s death to perpetuate violence” — Parker concludes her editorial, reminding us that “America does hear this mother’s pain and mourns her husband’s death. And no one wishes to judge her political beliefs during such an emotional time. But we should be clear: Pacifism in the face of terrorism is strictly an emotional response. Fighting back in this case is an act of purest logic.”

All of which served as a pretext for the invasion of Iraq — which had nothing to do with 911, but which has had a de-stabilizing effect on the region. Russia’s acts of war in Ukraine are couched in the most dire forms of moral condemnation — as if the US had not done the same sorts of things across Iraq. Beyond the shelling of residential areas with depleted uranium munitions, or the use of thermobaric bombs in Tora Bora, or the use of white phosphorous as an incendiary weapon in Fallujah, bodies were found with clear signs of torture — like holes drilled into the head — which hear the hallmark signs of the sorts of atrocities the CIA had pioneered in Latin America with the help of Nazi emigres.

If the US is pulled into a conflict in Europe, we may face a different sort of accountability than we faced in our recent Middle Eastern adventure. Were we held accountable in Iraq and Afghanistan, perhaps Putin would not be so bold now.

The United States is good at creating its own mortal enemies: Saddam Hussein ran a secular regime that recognized Western-style rights for women, and was once supported by the US. The Russian oligarchs now demonized by the US were largely created by former US officials at the World Bank and IMF like Lawrence Summers and Jeffrey Sachs The US once supported the militia it fought in Afghanistan.

Before we blunder into a military conflagration in Europe — where the rules of engagement and the consequences thereof will be different than in the Middle East — we might take stock of the moral failings of our recent foreign policy, lest we repeat our blunders less than a year after the official end of our failure and withdrawal from Afghanistan.

Aunt Jemima Retires, Colonel Sanders Soldiers On

Aunt Jemima is gone with the wind. In the wake of the civil unrest following coronavirus restrictions and the police killing of George Floyd, the Quaker Oats Company decided to retire the Aunt Jemima brand.

old and new versions of aunt jemima

The popular brand of high fructose corn syrup has come under criticism recently for its use of a “mammy” racial stereotype. Whether this announcement is shrewd PR meant to capitalize on popular sentiment, an example of Millennial “cancel culture,” or a corporate person exercising some anomalous type of corporate conscience, the forced retirement decision is remarkable in a number of ways.

For one thing, there is the fact that PepsiCo — which owns Quaker Oats, which owns Aunt Jemima — is so enormously profitable that their executives found it easier to just let the mature brand go than to grapple with ways to substantively address their history of profiting from racism. In so doing, they “used up” all the profit they could gain from this form of racism, and discarded it in the name of good citizenship. This helps sweep a whole history under the rug.

It is also remarkable that at no point between the Civil Rights Era and today, did anybody in a position of corporate responsibility take cognizance of what their brand name represented — or how it was represented. Nobody at Aunt Jemima, at Quaker Oats, or at Pepsi. That’s a very slow rate of social progress.

In response to a low-fat health craze in the late 1980’s and early 1990’s, Kentucky Fried Chicken changed their name to KFC to avoid the word “fried.” A quick, shrewd turnaround by the executives at KFC, which, at the time was run by PepsiCo (and which now has an exclusive business relationship with PepsiCo).

The KFC spokesman, Colonel Sanders, recently appeared in televised ads with another syrup person of color, Mrs. Butterworth.

Colonel Sanders is a “Kentucky Colonel,” not a military colonel. It is an honorary title bestowed by several Southern US states, evoking images of the time when the Southern economy was largely organized around slave labor on plantations run by a landed aristocracy. In Gone with the Wind, real-life Colonel Clark Gable typifies this image in the character of Confederate Captain Rhett Butler — along with the sentimentality for a bygone era that the image evokes.

Colonel Sanders appeared in a recent advertisement aired during the NFL season, cross-marketing the KFC brand with the Mrs. Butterworth brand.

In the ad, the Southern Gentleman is shown sneaking up behind his “mammy” at work in the kitchen. He embraces her. Presumably they have intercourse. In the historical context in which we are to understand this liaison occurring, one can reasonably conclude we are witnessing a rape, which was common in those days as a means of population control.

In tone, the television spot is very lighthearted and playful, yet it also illustrates ways in which the media uses images from a racist history without addressing that history. And the ways in which these images function are both visible and invisible, the product of massive organizations and many people making decisions that are somehow never looked at.

From Science Came Mystification

The Western scientific program promises to reveal all the secrets of nature through systematic, rational inquiry.  In so doing, it promises certainty beyond what superstition can muster and promises technological control over Nature superior to that of magic.  As the technological products of science increase in complexity however, their intelligibility decreases.  Technology is increasingly apprehended in terms of its “magical” effects, while the rational underpinnings become increasingly obscure.

Science fiction writer Arthur C. Clarke opined that “any sufficiently advanced technology is indistinguishable from magic.”  Expressing a similar sentiment, psychologist Carl Jung wrote: “Magic happens to be everything that eludes comprehension… It is difficult to exist without reason… and that is exactly how difficult magic is.”  In its current marketing campaign, Apple Computer offers products that are “practically magic,” enabling glossy photography without knowledge of exposure, and other like “miracles.”

Early signs of trouble in the European Enlightenment Rationalist tradition emerged around World War I.  The Dada movement was not nihilistic, as is often charged, but a reaction against the moral vacuity of the modern scientific outlook, and a criticism of the notion that empirical science is an inherently a-moral enterprise.  While modern science takes its philosophical starting point from Plato’s equating of Truth, Beauty, and Goodness, the advent of mechanized warfare and chemical weapons in the First World War caused a profound disturbance in the Western psyche.

dr-strangelove

With the nuclear arms race after World War II, the United States and the Soviet Union engineered a stalemate policy of mutual deterrence that continues to imperil all life on the planet, as satirized by Stanley Kubrick in Dr. Strangelove.  Part of what sociologist C. Write Mills referred to as “organized irresponsibility,” the policy of Mutual Assured Destruction, or MAD, was devised by computer scientist John von Neumann, and modeled on the principles of game theory.  For decades since, policy makers have essentially engaged in a hyper-rational planning regime for a technological apocalypse, where the flawed judgement of a single person can have catastrophic consequences globally.

Observing these developments in their infancy, Marxist psychologist Erich Fromm wrote in 1956:

“To speak of the ‘lacking sense of reality’ in modern man is contrary to the widely held idea that we are distinguished from most periods of history by our greater realism.”

“But to speak of our realism is almost like a paranoid distortion. What realists, who are playing with weapons which may lead to the destruction of all modern civilization, if not of our earth itself!”

“If an individual were found doing just that, he would be locked up immediately, and if he prided himself on his realism, the psychiatrists would consider this an additional and rather serious symptom of a diseased mind.”

Western science has largely delivered on many of the promises of magic, from practical control over matter at the subatomic level to the mastery of flight and tele-vision.  Yet where sorcery is regarded as evil and dangerous, the rational products of science — which pollute, surveil, exploit and kill around the globe — are widely praised as the crowning achievements of our civilization.

Beginning in the occult tradition at the interface of alchemy, Hermeticism, and the kabbalistic mathematics of religious thinkers like Abraham Abulafia and Ramon Llull, the return of science to “magic” suggests the failure of the Rationalist tradition is complete, and should serve as a warning that we are rapidly entering a new era of superstition and barbarism, as we gleefully destroy ourselves with a new “magic” few of us understand.

abraham-abulafia-ars-combinatoria-a-figure-color

Advertising to the Authoritarian Mindset

The sporting goods company Under Armour recently launched a new PR campaign, “Rule Yourself.”  In a television spot featuring Tom Brady, NFL quarterback for the New England Patriots, the cinematography depicts multiple clones of the quarterback “in training.”

As a literal, visual depiction of the social individual who is both unique and at once a product of mass society, the commercial is straightforward enough.  Behind the glare of the advertisement’s celebrity individual, however, the depiction of the individual as merely one instance of a uniform, mass type reveals some telling information about what appeals to the intended audience: the producers of this advertisement espouse a view of individuality as a function of commodity fetishism.  Consumers define their identity though the products they purchase; people satisfy a need for group membership by association with branding (i.e., Apple products are for creative types).

In this view, the individual in mass society is mass produced for mass consumption; the individual cherishes mass produced goods as if they were distinctive, special, unique, and intrinsically valuable.  Individual subjectivity is a function of mass-produced desires.  This is the situation Guy Debord was commenting on in The Society of the Spectacle:

“Each new product is ceremoniously acclaimed as a unique creation offering a dramatic shortcut to the promised land of total consummation. But … the objects that promise uniqueness can be offered up for mass consumption only if they have been mass-produced. The prestigiousness of mediocre objects of this kind is solely due to the fact that they have been placed, however briefly, at the center of social life and hailed as a revelation of the unfathomable purposes of production…”

Undergirding this message, the advertisement’s producers appropriated a number of motifs from NAZI propagandist Leni Riefenstahl’s 1935 documentary, “The Triumph of the Will.”  This “triumph of the will” whereby the mass media encourages the “individual” to “rule” his or her self replaces Hitler’s religion of the state with a contemporary religion of mass production.  By the end of the commercial, there are enough clones of Tom Brady fill up an entire Nuremberg Rally.

under-armour-rule-yourself-triumph-of-the-will
1936-zeppelin-field-nuremberg-rally-nazi

Beyond the striking similarities in form and theme existing between Riefenstahl’s propaganda and the Under Armour advertisement, there is an additional, overarching unity: something about the demographics research performed by Under Armour’s PR firm suggested that today’s American audiences would be receptive to the same types of images that inspired NAZI followers during Weimar Germany‘s economic distress.

This existence of an authoritarian mindset in the American psyche — and specifically, a desire for submission to authority — it at once at the core of most modern marketing, and something that psychologist Erich Fromm viewed as a defining problem for modern civilization itself.  In Fromm’s view, modern civilization’s mastery over nature has cut humanity off from its most basic ties to psychic life: that is, with freedom comes the threat of isolation.

Fromm identifies totalitarianism as an answer to the threats of isolation associated with individual freedom: the aggressive authoritarian attempts to destroy the world and the threats it contains, whereas the submissive authoritarian seeks meaning by identifying with the goals of a group.  In both cases, the impulse is a feeling of powerlessness.

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This sense of powerlessness associated with modern civilization — in spite of our technology, which truth be told, is becoming increasingly inscrutable and even “magical” — is something many observers have called attention to.   A member of a mass — as opposed to an individual, or a member of a public — is by definition in no position to influence the mass.  A member of a mass is carried by herd mentality.  The key distinctions between mass society and a public sphere comprised by individuals was summarized by C. Wright Mills in 1956:

“In a public, as we may understand the term, (1) virtually as many people express opinions as receive them. (2) Public communications are so organized that there is a chance immediately and effectively to answer back any opinion expressed in public. Opinion formed by such discussion (3) readily finds an outlet in effective action, even against—if necessary—the prevailing system of authority. And (4) authoritative institutions do not penetrate the public, which is thus more or less autonomous in its operations. When these conditions prevail, we have the working model of a community of publics, and this model fits closely the several assumptions of classic democratic theory.

“At the opposite extreme, in a mass, (1) far fewer people express opinions than receive them; for the community of publics becomes an abstract collection of individuals who receive impressions from the mass media. (2) The communications that prevail are so organized that it is difficult or impossible for the individual to answer back immediately or with any effect. (3) The realization of opinion in action is controlled by authorities who organize and control the channels of such action. (4) The mass has no autonomy from institutions; on the contrary, agents of authorized institutions penetrate this mass, reducing any autonomy it may have in the formation of opinion by discussion.

“The public and the mass may be most readily distinguished by their dominant modes of communication: in a community of publics, discussion is the ascendant means of communication, and the mass media, if they exist, simply enlarge and animate discussion, linking one primary public with the discussions of another. In a mass society, the dominant type of communication is the formal media, and the publics become mere media markets: all those exposed to the contents of given mass media.”

The image of authoritarian submission offered by Under Armour is more insidious than that offered by Hitler because it is cast not in the guise of some cult of personality, but of individualism.  In this advertisement, Tom Brady is not issuing commands to the television audience.  H hides is the vast network of market research, economic analysis, psychology research, PR, and production that constructs the modern self, which mass produces all the commercial products which the individual uses to “advertise” his or her own individuality.  All the hair coloring, clothing, food, media — all of it.

This hidden aspect of American authoritarianism was alluded to in Fromm’s 1941 book, Escape from Freedom.  Fromm wrote:

“Anonymous authority is more effective than overt authority, since one never suspects that there is any order which one is expected to follow.  In external authority, it is clear that there is an order and who gives it; one can fight against the authority, and in this fight personal independence and moral courage can develop.  But … in anonymous authority, both command and commander have become invisible.”

It is worth pointing out in this connection, that most modern advertising is really just propaganda: a distortion of truth (Tom Brady cannot actually clone himself) that appeals to emotion (Tom Brady signifies strength and discipline even for couch potatoes) in order to induce some behavior or belief in the audience (parting with cash).

These images come with heavy baggage: the science of behaviorism combined with empirical psychological research revealed a new concept of the human being as part of a deterministic, mechanistic cosmos.  This is an image of the human that can be controlled as well as any part of nature.  Marketing, PR, and advertising all rely on this notion of the human being as a machine susceptible to external influences in definite ways.  Through the Human Ecology Fund the CIA funded an extensive list of research projects aimed at uncovering just these psychological mechanisms.  The Department of Defense made extensive use of psychology researchers to manipulate the psychology of Guantanamo detainees — probably in violation of the Nuremberg Code.

The idea that the human body and human mind are essentially a machine has proven powerful — and profitable.  Near the dawn of modern behavioral science, already scientists recognized the threats this posed to individuality.  In his 1968 book, General System Theory, cognitive scientist Ludwig von Bertalanffy lamented:

“The concept of man as mass robot was both an expression of and a powerful motive force in industrialized mass society. It was the basis for behavioural engineering in commercial, economic, political and other advertising and propaganda; the expanding economy of the ‘affluent society‘ could not subsist without such manipulation. Only by manipulating humans ever more into Skinnerian rats, robots buying automata, homeostatically adjusted conformers and opportunists (or, bluntly speaking, into morons and zombies) can this great society follow its progress toward ever increasing gross national product.”

Vintage Dick Cheney Trading Card

During the first Gulf War, The Topps Company (best known for selling baseball cards) engaged in a bit of war profiteering by selling Desert Storm trading cards.

One card featured a young Dick Cheney — then Secretary of Defense — with his menacing grin intact:

A dashing young Dick Cheney with menacing grin.

 

The back of the card gives biographical details for the military-industrial complex ringleader:

desert-storm-dick-cheney-back-details

 

A relevant feature of the military-industrial complex is its relationship with the rise of the managerial society: note that, as Secretary of Defense, Cheney controlled “budget allocations.”  Since his position was appointed rather than elected, the military resources he controlled were essentially outside the realm of democratic accountability.

New Senate Bill Requires Citizens to Consume Tom Cruise Celebrity Gossip

Transit TV is a company that installs televisions on busses and then sells advertising on those televisions.  I guess if you have to ride the bus to get to work, and are forced to watch these advertisements during that ride, you are, in a sense, part of “a captive audience” just as Transit TV claims.

Transit TV homepage Clipping

Has Disney Always Been This Creepy?

The same machine that made Britney Spears made Miley Cyrus. When mass media present famous underage girls in a sexual context, it’s commerce; when teenage girls take nude photos of themselves, it’s child pornography. The same mass media that is complicit in this form of human exploitation was also complicit in the housing bubble, the Iraq War, and the tech bubble. Advertising is an odd industry: there are huge profits, but almost no capital; advertising firms don’t (literally) own printing presses, newspapers, television stations, retail outlets, or the like. They do however own lots of catchy phrases and stylized images…

creepy advertisement for disney product