Aunt Jemima Retires, Colonel Sanders Soldiers On

Aunt Jemima is gone with the wind. In the wake of the civil unrest following coronavirus restrictions and the police killing of George Floyd, the Quaker Oats Company decided to retire the Aunt Jemima brand.

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The popular brand of high fructose corn syrup has come under criticism recently for its use of a “mammy” racial stereotype. Whether this announcement is shrewd PR meant to capitalize on popular sentiment, an example of Millennial “cancel culture,” or a corporate person exercising some anomalous type of corporate conscience, the forced retirement decision is remarkable in a number of ways.

For one thing, there is the fact that PepsiCo — which owns Quaker Oats, which owns Aunt Jemima — is so enormously profitable that their executives found it easier to just let the mature brand go than to grapple with ways to substantively address their history of profiting from racism. In so doing, they “used up” all the profit they could gain from this form of racism, and discarded it in the name of good citizenship. This helps sweep a whole history under the rug.

It is also remarkable that at no point between the Civil Rights Era and today, did anybody in a position of corporate responsibility take cognizance of what their brand name represented — or how it was represented. Nobody at Aunt Jemima, at Quaker Oats, or at Pepsi. That’s a very slow rate of social progress.

In response to a low-fat health craze in the late 1980’s and early 1990’s, Kentucky Fried Chicken changed their name to KFC to avoid the word “fried.” A quick, shrewd turnaround by the executives at KFC, which, at the time was run by PepsiCo (and which now has an exclusive business relationship with PepsiCo).

The KFC spokesman, Colonel Sanders, recently appeared in televised ads with another syrup person of color, Mrs. Butterworth.

Colonel Sanders is a “Kentucky Colonel,” not a military colonel. It is an honorary title bestowed by several Southern US states, evoking images of the time when the Southern economy was largely organized around slave labor on plantations run by a landed aristocracy. In Gone with the Wind, real-life Colonel Clark Gable typifies this image in the character of Confederate Captain Rhett Butler — along with the sentimentality for a bygone era that the image evokes.

Colonel Sanders appeared in a recent advertisement aired during the NFL season, cross-marketing the KFC brand with the Mrs. Butterworth brand.

In the ad, the Southern Gentleman is shown sneaking up behind his “mammy” at work in the kitchen. He embraces her. Presumably they have intercourse. In the historical context in which we are to understand this liaison occurring, one can reasonably conclude we are witnessing a rape, which was common in those days as a means of population control.

In tone, the television spot is very lighthearted and playful, yet it also illustrates ways in which the media uses images from a racist history without addressing that history. And how the way these images function is both visible and invisible, the product of massive organizations and many people making decisions that are somehow never looked at.

March Madness Pandemic

Most of them were smitten with terror as with a plague. Every phenomenon of nature filled them with alarm. A thunder-storm sent them all upon their knees in mid-march. It was the opinion that thunder was the voice of God, announcing the day of judgment.

— Charles Mackay, Memoirs of Extraordinary Popular Delusions and the Madness of Crowds (1852)

Realistic or foolish, the global reaction to the novel coronavirus can best be described as panic. What the panic means is less clear.

Subsequent to the World Health Organization’s March 2020 declaration of a pandemic, anxious shoppers began hoarding essential household items, schools and Universities closed, officials banned public gatherings, the stock market went into conniptions, and whole populations have been sent into mandatory self-imposed isolation.

If Barack Obama was still President when this pandemic lockdown began, the American political right would be hopping up and down in their cages right now and throwing feces on the poor undergraduate research assistants who are just trying to feed them. Thank God we have a Republican in office, at least, so we don’t have to panic about martial law.

Every day, we in the industrialized world get gentle reminders not to panic while experts of all stripes take to the news, prognosticating apocalypse. And so everybody who listens to experts has begun to panic.

The panic, of course, could be predicted — especially with so many aspects of daily life quickly rendered uncertain: healthcare costs, income, rent … and, of course,we need to think about what happens to organized industry’s bottom line when individuals are forced to choose between the imperative to stay at home and the imperative to go to work.

Is there a hidden purpose behind the panic? Or, at least, an organized opportunism at play?

Pandemics happen. The word evokes great anxiety. The anxiety is almost mythological, and the present pandemic is routinely described in terms of the “Spanish flu” pandemic. Other pandemics — like the one in 1958, or 1968 — do not represent cultural scars the way the Plague, World War II, Vietnam or Iraq do. Putting a large portion of the industrialized world on some form of house arrest — while forcing a large portion of social interaction through a commercialized, digitally-friendly, behavior science lens — will have an effect down the road.

In 2009, the World Health Organization declared the “swine flu” pandemic. WHO Director General Dr. Margaret Chan made the “swine flu” pandemic announcement on the PBS NewsHour, seated in front of a giant statue of the Hindu god Shiva — the destroyer — dancing through the flames of the world:

World Health Organization discusses 2009 "swine flu" pandemic in the PBS NewsHour.

After the “swine flu” pandemic was all said and done, the WHO came under criticism for its handling of the situation. Concerns that a WHO pandemic announcement “could cause worldwide panic and confusion” led to investigations by the European Council.

European policy makers held deep-seated “concerns about the possible influence of the pharmaceutical industry on some of the major decisions relating to the pandemic” because “the tentacles of drug company influence are in all levels in the decision-making process.”

But Shiva is not only the destroyer god: Shiva is also a creator god, able to display multiple aspects. As motivational speakers and influential think tanks like to say: disaster is an opportunity.

When the WHO declared the 2009 pandemic, governments and the bureaucrats that make them run were put on notice. As responsible parties stockpiled the antiviral drug Tamiflu, US Secretary of Defense Donald Rumsfeld personally profited somewhere between $5-15 million through his interest in Gilead Sciences. So don’t go into quarantine when opportunity knocks!

The administration of the “swine flu” pandemic sheds some light on the current pandemic, with respect to the politics of social control.

Economist Milton Friedman — known both as an economic adviser to President Reagan and for his work with the Chilean dictatorship — considered crisis a vital tool for policy makers. In Capitalism and Freedom, he wrote:

Only a crisis actual or perceived produces real change. When that crisis occurs, the actions that are taken depend on the ideas that are lying around. That, I believe, is our basic function: to develop alternatives to existing policies, to keep them alive and available until the politically impossible becomes politically inevitable

Following the 2009 swine flu pandemic, at least one medical researcher had taken cognizance of Friedman’s advice. Although media-induced panic was found to be a useful way to get one’s message disseminated, panic subsides and, should be followed up with a more comprehensive approach to policy implementation. In August 2010, the Journal of the Royal Society of Medicine ran an article titled “Swine flu: is panic the key to successful modern health policy?” The article argues:

For any individual, one’s own body is a resolute ground of control, and care of the body allows one to maintain stability despite any risks associated with the outside world. It is no surprise that in light of mass media, government and health sector attention to the new H1N1/09 outbreak that individuals started to engage in more health protective behaviours such as hand-washing and avoidance of travel to affected areas.

On this evidence, it seems easy to argue that panic could play a pivotal role in successful modern health policy. However, the main difficulty is to instill a high level of anxiety and panic for a sustained period of time, as demonstrated by the finding that the time-length exposure of risk is linked to anxiety. Indeed, risk perception research has shown that people are more afraid of risks when they are brand new than after they have lived with it for some time…

In the New World Order, now that the Evil Empire is history and we have peace with the Taliban, we vote according to ideology, but big decisions are made according to the demands of crises. Crisis can be an effective way to frighten citizens into accepting policy changes they would never have thought to advocate.

After the events of 911, the US government imposed changes to air travel, new surveillance measures, invented the Department of Homeland Security, and fabricated a meaningless, unnecessary war in Iraq — all things that seemed unimaginable just a few weeks earlier. And all things that — combined with the threat of terrorism — maintained a consistent level of anxiety long enough for major policy changes to be enacted.

Our current crisis, for the most part, omits important discussions about risk. We know the magnitude of the pandemic, but what risks do we face as individuals? Is there a social or political “we” if everyone is to “go it alone” and quarantine with a cache of self-interested panic-buys? Come together by staying apart?

This past March, 3,580 Americans died with coronavirus particles in their blood, and 180,000 Americans were sickened by the pathogen.

This March, 3,166 Americans died in automobile accidents, and 366,000 Americans were seriously injured in accidents. We never discuss the automobile epidemic.

This march, 3,314 Americans died by firearm. We rarely discuss the firearm epidemic. When we do, it is in the context of lunatics and mass shootings; yet by far most firearm deaths are from suicide, domestic incidents, gang activity, and incidentally related to crimes compelled by poverty and misery.

We talk about the risks of coronavirus very differently than we talk about the risks of automobiles or firearms. And yet, when crisis can be invoked, politicians can exploit a spectacular month of automobile deaths on 911 (2,996 deaths) to justify lasting changes to our society and how we view civil liberties.

Coronavirus will pass, even though we are reorganizing our society around this new crisis. Some features of this crisis will stay with us. Americans are just starting to get ill, and corporations are already getting trillions of dollars in a massive feeding frenzy.

Just like the post-911 changes to air travel security are still here even though we don’t hear much about terrorists anymore, our current source of anxiety — germs — will put measures in place that will not be undone. The Federal Reserve’s response to this crisis relies on new policies enacted during the last one.

As much as coronavirus is a public health problem, it is also a wealth transfer which, between the $2 trillion authorized by Congress so far and the $4 trillion in new debt announced by the Federal Reserve, is already dwarfing the size of the bailouts from the 2008 financial crisis.

In other countries, the opportunism surrounding the coronavirus have ranged from sweeping emergency powers granted to the president of Hungary to an increase in nationalist sentiments in Italy, or grave uncertainty in countries like Greece, which harbor a large and disorganized refugee population.

As much as coronavirus is a public health emergency, it is also a transfer of wealth, a power grab, and, at its core, a massive social psychology experiment aimed at the prediction and control of human behavior.

From Science Came Mystification

The Western scientific program promises to reveal all the secrets of nature through systematic, rational inquiry.  In so doing, it promises certainty beyond what superstition can muster and promises technological control over Nature superior to that of magic.  As the technological products of science increase in complexity however, their intelligibility decreases.  Technology is increasingly apprehended in terms of its “magical” effects, while the rational underpinnings become increasingly obscure.

Science fiction writer Arthur C. Clarke opined that “any sufficiently advanced technology is indistinguishable from magic.”  Expressing a similar sentiment, psychologist Carl Jung wrote: “Magic happens to be everything that eludes comprehension… It is difficult to exist without reason… and that is exactly how difficult magic is.”  In its current marketing campaign, Apple Computer offers products that are “practically magic,” enabling glossy photography without knowledge of exposure, and other like “miracles.”

Early signs of trouble in the European Enlightenment Rationalist tradition emerged around World War I.  The Dada movement was not nihilistic, as is often charged, but a reaction against the moral vacuity of the modern scientific outlook, and a criticism of the notion that empirical science is an inherently a-moral enterprise.  While modern science takes its philosophical starting point from Plato’s equating of Truth, Beauty, and Goodness, the advent of mechanized warfare and chemical weapons in the First World War caused a profound disturbance in the Western psyche.

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With the nuclear arms race after World War II, the United States and the Soviet Union engineered a stalemate policy of mutual deterrence that continues to imperil all life on the planet, as satirized by Stanley Kubrick in Dr. Strangelove.  Part of what sociologist C. Write Mills referred to as “organized irresponsibility,” the policy of Mutual Assured Destruction, or MAD, was devised by computer scientist John von Neumann, and modeled on the principles of game theory.  For decades since, policy makers have essentially engaged in a hyper-rational planning regime for a technological apocalypse, where the flawed judgement of a single person can have catastrophic consequences globally.

Observing these developments in their infancy, Marxist psychologist Erich Fromm wrote in 1956:

“To speak of the ‘lacking sense of reality’ in modern man is contrary to the widely held idea that we are distinguished from most periods of history by our greater realism.”

“But to speak of our realism is almost like a paranoid distortion. What realists, who are playing with weapons which may lead to the destruction of all modern civilization, if not of our earth itself!”

“If an individual were found doing just that, he would be locked up immediately, and if he prided himself on his realism, the psychiatrists would consider this an additional and rather serious symptom of a diseased mind.”

Western science has largely delivered on many of the promises of magic, from practical control over matter at the subatomic level to the mastery of flight and tele-vision.  Yet where sorcery is regarded as evil and dangerous, the rational products of science — which pollute, surveil, exploit and kill around the globe — are widely praised as the crowning achievements of our civilization.

Beginning in the occult tradition at the interface of alchemy, Hermeticism, and the kabbalistic mathematics of religious thinkers like Abraham Abulafia and Ramon Llull, the return of science to “magic” suggests the failure of the Rationalist tradition is complete, and should serve as a warning that we are rapidly entering a new era of superstition and barbarism, as we gleefully destroy ourselves with a new “magic” few of us understand.

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Advertising to the Authoritarian Mindset

The sporting goods company Under Armour recently launched a new PR campaign, “Rule Yourself.”  In a television spot featuring Tom Brady, NFL quarterback for the New England Patriots, the cinematography depicts multiple clones of the quarterback “in training.”

As a literal, visual depiction of the social individual who is both unique and at once a product of mass society, the commercial is straightforward enough.  Behind the glare of the advertisement’s celebrity individual, however, the depiction of the individual as merely one instance of a uniform, mass type reveals some telling information about what appeals to the intended audience: the producers of this advertisement espouse a view of individuality as a function of commodity fetishism.  Consumers define their identity though the products they purchase; people satisfy a need for group membership by association with branding (i.e., Apple products are for creative types).

In this view, the individual in mass society is mass produced for mass consumption; the individual cherishes mass produced goods as if they were distinctive, special, unique, and intrinsically valuable.  Individual subjectivity is a function of mass-produced desires.  This is the situation Guy Debord was commenting on in The Society of the Spectacle:

“Each new product is ceremoniously acclaimed as a unique creation offering a dramatic shortcut to the promised land of total consummation. But … the objects that promise uniqueness can be offered up for mass consumption only if they have been mass-produced. The prestigiousness of mediocre objects of this kind is solely due to the fact that they have been placed, however briefly, at the center of social life and hailed as a revelation of the unfathomable purposes of production…”

Undergirding this message, the advertisement’s producers appropriated a number of motifs from NAZI propagandist Leni Riefenstahl’s 1935 documentary, “The Triumph of the Will.”  This “triumph of the will” whereby the mass media encourages the “individual” to “rule” his or her self replaces Hitler’s religion of the state with a contemporary religion of mass production.  By the end of the commercial, there are enough clones of Tom Brady fill up an entire Nuremberg Rally.

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Beyond the striking similarities in form and theme existing between Riefenstahl’s propaganda and the Under Armour advertisement, there is an additional, overarching unity: something about the demographics research performed by Under Armour’s PR firm suggested that today’s American audiences would be receptive to the same types of images that inspired NAZI followers during Weimar Germany‘s economic distress.

This existence of an authoritarian mindset in the American psyche — and specifically, a desire for submission to authority — it at once at the core of most modern marketing, and something that psychologist Erich Fromm viewed as a defining problem for modern civilization itself.  In Fromm’s view, modern civilization’s mastery over nature has cut humanity off from its most basic ties to psychic life: that is, with freedom comes the threat of isolation.

Fromm identifies totalitarianism as an answer to the threats of isolation associated with individual freedom: the aggressive authoritarian attempts to destroy the world and the threats it contains, whereas the submissive authoritarian seeks meaning by identifying with the goals of a group.  In both cases, the impulse is a feeling of powerlessness.

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This sense of powerlessness associated with modern civilization — in spite of our technology, which truth be told, is becoming increasingly inscrutable and even “magical” — is something many observers have called attention to.   A member of a mass — as opposed to an individual, or a member of a public — is by definition in no position to influence the mass.  A member of a mass is carried by herd mentality.  The key distinctions between mass society and a public sphere comprised by individuals was summarized by C. Wright Mills in 1956:

“In a public, as we may understand the term, (1) virtually as many people express opinions as receive them. (2) Public communications are so organized that there is a chance immediately and effectively to answer back any opinion expressed in public. Opinion formed by such discussion (3) readily finds an outlet in effective action, even against—if necessary—the prevailing system of authority. And (4) authoritative institutions do not penetrate the public, which is thus more or less autonomous in its operations. When these conditions prevail, we have the working model of a community of publics, and this model fits closely the several assumptions of classic democratic theory.

“At the opposite extreme, in a mass, (1) far fewer people express opinions than receive them; for the community of publics becomes an abstract collection of individuals who receive impressions from the mass media. (2) The communications that prevail are so organized that it is difficult or impossible for the individual to answer back immediately or with any effect. (3) The realization of opinion in action is controlled by authorities who organize and control the channels of such action. (4) The mass has no autonomy from institutions; on the contrary, agents of authorized institutions penetrate this mass, reducing any autonomy it may have in the formation of opinion by discussion.

“The public and the mass may be most readily distinguished by their dominant modes of communication: in a community of publics, discussion is the ascendant means of communication, and the mass media, if they exist, simply enlarge and animate discussion, linking one primary public with the discussions of another. In a mass society, the dominant type of communication is the formal media, and the publics become mere media markets: all those exposed to the contents of given mass media.”

The image of authoritarian submission offered by Under Armour is more insidious than that offered by Hitler because it is cast not in the guise of some cult of personality, but of individualism.  In this advertisement, Tom Brady is not issuing commands to the television audience.  H hides is the vast network of market research, economic analysis, psychology research, PR, and production that constructs the modern self, which mass produces all the commercial products which the individual uses to “advertise” his or her own individuality.  All the hair coloring, clothing, food, media — all of it.

This hidden aspect of American authoritarianism was alluded to in Fromm’s 1941 book, Escape from Freedom.  Fromm wrote:

“Anonymous authority is more effective than overt authority, since one never suspects that there is any order which one is expected to follow.  In external authority, it is clear that there is an order and who gives it; one can fight against the authority, and in this fight personal independence and moral courage can develop.  But … in anonymous authority, both command and commander have become invisible.”

It is worth pointing out in this connection, that most modern advertising is really just propaganda: a distortion of truth (Tom Brady cannot actually clone himself) that appeals to emotion (Tom Brady signifies strength and discipline even for couch potatoes) in order to induce some behavior or belief in the audience (parting with cash).

These images come with heavy baggage: the science of behaviorism combined with empirical psychological research revealed a new concept of the human being as part of a deterministic, mechanistic cosmos.  This is an image of the human that can be controlled as well as any part of nature.  Marketing, PR, and advertising all rely on this notion of the human being as a machine susceptible to external influences in definite ways.  Through the Human Ecology Fund the CIA funded an extensive list of research projects aimed at uncovering just these psychological mechanisms.  The Department of Defense made extensive use of psychology researchers to manipulate the psychology of Guantanamo detainees — probably in violation of the Nuremberg Code.

The idea that the human body and human mind are essentially a machine has proven powerful — and profitable.  Near the dawn of modern behavioral science, already scientists recognized the threats this posed to individuality.  In his 1968 book, General System Theory, cognitive scientist Ludwig von Bertalanffy lamented:

“The concept of man as mass robot was both an expression of and a powerful motive force in industrialized mass society. It was the basis for behavioural engineering in commercial, economic, political and other advertising and propaganda; the expanding economy of the ‘affluent society‘ could not subsist without such manipulation. Only by manipulating humans ever more into Skinnerian rats, robots buying automata, homeostatically adjusted conformers and opportunists (or, bluntly speaking, into morons and zombies) can this great society follow its progress toward ever increasing gross national product.”

Your Tax Dollars at Work

In recent years the NFL has increasingly embedded nationalistic overtones in their televised spectacles, including F16 flyovers, football-field-sized American flags, and veterans displayed prominently on the field.

This past season, Pepsi got in on the action, plastering their logo all over a multi-billion-dollar aircraft carrier to defend the homeland from Coca-Cola while cross-promoting their product with the SuperBowl Halftime show.

As though the US troops weren’t already exploited enough — a volunteer force sent to Iraq on a fool’s errand, saddled with multiple-deployments under the stop-loss policy, unqualified soldiers enlisted as fodder through morality waivers and other  watered-down enlistment requirements, and, at the height of the Iraq and Afghan conflicts, about a quarter of the combat troops serving overseas came from the US National Guard — the military is now lending out its equipment and veterans to private industry to sell soft drinks for America.

In terms of the content of the Pepsi commercial, the spectacle is reminiscent of the scene in Apocalypse Now where a USO show involving Playboy Bunnies in the Vietnam jungle degenerates into an orgy of male aggression.

The relationship between military might and commerce is an old one: the Navy, specifically, is provided for under Article I, Section 8 of the US Constitution.  While the Founders were wary of standing armies, a navy was viewed as essential for protecting trade routes.  Today, this function would seem to extend to protecting corporate brand-name identity.

Marketing and Manipulation

The Miller Brewing Company is running a TV advertisement in which they take credit for inventing subliminal advertising.  Perhaps the claim is in jest, yet there is a dark undercurrent where a large corporation brags about how effectively they can manipulate their customers.

The purpose of advertising is to manipulate the perceptions of consumers.  Advertising creates desires where previously none existed in order to create demand for the output of industry.  Discussions of economics generally assume that supply follows demand: if this were the case, however, advertising would not be necessary.  In many cases, supply creates demand — and advertising is an instrumental part of this process.

That advertising alters perceptions is not a trivial fact: it is central to advertising’s effectiveness.  Nissan is running an advertisement boasting about the safety features they incorporate into their automobile design.  After detailing the automobile’s safety features, the advertisement concludes: “the only thing left to fear is your imagination.”

An advertisement that instills the perception that driving is safe can have tragic consequences: driving is just about the most dangerous thing the typical American does on a daily basis.  In the last 13 years, 2,977 Americans have died from terrorism.  Since 2001, some 468,743 Americans have died in automobile accidents.  On average, automobiles kill more Americans every month than terrorists killed on 9/11.  Yet the policy implications of these two figures could not be more different.

Were Americans to perceive the true dangers inherent in driving, perhaps Federal highway subsidies and automobile manufacturer bailouts would arouse more indignation than they have, while the time and expense and social changes ushered in by the War on Terror might be redirected towards changing social values to discourage driving — by creating walkable neighborhoods and funding mass transit effectively, for example.  This would certainly save more lives than military adventures abroad.  Advertising and marketing exert a subtle though profound effect on the perceptions of Americans, influencing what policies are permissible.

Advertising creates reality.  Advertising creates mass psychology.  This influence is not benign, nor like the fabled boasts of snake oil salesman, but orchestrated perception management campaigns by organized industry meant to benefit organized industry.  To the extent that advertising is ubiquitous, and to the extent that everybody assumes that advertising involves exaggerations or lies, the outcome is in many ways affected subliminally — without being noticed.

Vintage Dick Cheney Trading Card

During the first Gulf War, The Topps Company (best known for selling baseball cards) engaged in a bit of war profiteering by selling Desert Storm trading cards.

One card featured a young Dick Cheney — then Secretary of Defense — with his menacing grin intact:

A dashing young Dick Cheney with menacing grin.

 

The back of the card gives biographical details for the military-industrial complex ringleader:

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A relevant feature of the military-industrial complex is its relationship with the rise of the managerial society: note that, as Secretary of Defense, Cheney controlled “budget allocations.”  Since his position was appointed rather than elected, the military resources he controlled were essentially outside the realm of democratic accountability.

Buy Now and Save

Walmart has figured out how to charge more for their cheap imported goods: they now offer a credit card. If Walmart customers take out Walmart credit cards, then, presumably, all the consumers living hand-to-mouth now can make their interest payments directly to Walmart, instead of to the bank. Just cut out the middle man:

The language used in the advertisement above is conspicuous for a number of reasons. The sales persons are clearly trying to mislead the customers in the advertisement, promising a future filled with impossible high-tech wonders like “jet pack tennis shoes.” This type of deception is normal only insofar as consumers are accustomed to the lies and distortions associated with marketing — on a daily basis, the typical consumer is told more lies than truths. The advertisement also conflates spending with saving — two activities with opposite implications or one’s cash flow.

Spending is saving -- get paid to shop

Spending has been equated with saving for some time. While this might sound a little “Orwellian” to some — a contradiction in terms that everybody accepts without thinking about it — this is just one more instance where PR and marketing is able to subvert human rationality.

If you assume — like most economists — that individual consumers are rational, benefit-maximizing free agents, who choose the most product for the least money, then there is no good way to account for why somebody would buy a low-end Lexus instead of a fully-loaded Toyota. One could appeal to status appeal to account for why somebody would buy a low-end Lexus instead of a high-end Toyota, but such an explanation would have to be made on sociological terms rather than economic terms. If one wants to explain this phenomenon in economic terms, one has to abandon the notion that consumers are rational. Abandoning the assumption of human rationality, in turn, can lead one in various directions: this either makes a claim about human nature, or, alternatively, one can look for influences in the culture that undermine rationality.

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Perception management is the bread-and-butter of the PR and marketing industries. Marketing manipulates individual perceptions by creating new desires where none previously existed. PR replaces an individual’s perceptions with a corporation’s preferred perception. Spending becomes saving, you can’t live without the new smart phone — even though you’ve been living just fine for years without it. Must-have fashion accessories are not must-have in the same way as food or water, they are accessories — though the PR industry’s preferred terminology reveals an important fact of social psychology.

The tactics used by PR and marketing are able to elicit the most primal types of violent reactions among consumers seeking to gratify not basic needs, to to acquire scarce resources, but the desire for must-have accessories, and even mass-produced semi-disposable gadgets that will wind up in landfills before too long.

Terrorists Try to Steal Free Energy Technology

According to reliable sources, “G.I. Joe is the code name for America’s daring, highly trained special mission force. Its purpose: to defend human freedom against Cobra, a ruthless terrorist organization determined to rule the world.”

In this clip from the 1987 film, “G.I. Joe: The Movie,” America’s elite fighting force is preparing to test the Broadcast Energy Transmitter, a new technology that promises to deliver free, wireless energy to the whole world.

While America is trying to deliver free energy to the world, the terrorist organization Cobra tries to steal the technology, and keep it for itself.

File Sharing is the Way of the Future

Since Apple switched its hardware line over to Intel architecture, Intel Insider CPU-level digital rights management (DRM) may soon be coming to the Mac.  Soon the transition will be complete, and the cloud will turn us all into the digital equivalent of tenant farmers: we’ll never actually “own” the software and music that we “buy” and, since we need to pay for network access indefinitely to “have” the things we pay for, whatever we have can also can be “taken” from us at any time.

There was, though — once upon a time — a Golden Age, when information came on floppy disks, and file sharing was a key selling point for personal computers.  Back when, corporations encouraged us to copy files freely between ourselves, and it raised nary an eyebrow to hear that “a hobbyist in Michigan starts a local Apple Computer Club, to challenge other members to computer games of skill and to trade programs.”